Artificial colours make taste testers loopy in ALDI’s newly released spot via BMF Sydney
In the fourth instalment of the Good Different platform, BMF and ALDI have turned their attention to the extreme side effects of too many artificial colours on a group of unsuspecting taste testers.
The spot was directed by Steve Ayson.
Agency: BMF
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Associate Creative Director: Rosita Rawnsley-Mason
Art Directors: Rosita Rawnsley-Mason, Nadia Ahmad, Dantie Van Der Merwe
Copywriters: Tom Johnson and Millicent Malcolm
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Account Director: Hayley Basham
Agency Producer: Jenny Lee Archer
Production Company: The Sweet Shop
Director: Steve Ayson
Producer: Cindy Kavanagh
Executive Producers: Loren Bradley and Edward Pontifex
Managing Partner: Wilf Sweetland
Post Production: Arc Edit (offline) and Alt VFX (grade/online)
Editor: Peter Sciberras
Photographer: Gavin Johns
Art Buyer: Basir Salleh
Sound Production: Rumble Studios
DoP: Germain McMicking
7 Comments
Saw this last night and laughed out loud. Been far too long since that happened. Nice one.
Me like
Yes!!! So bloody good. Well done to all involved.
This is shit.
feels like 10% of the potential tho
…if the science/insight was real
https://www.scientificamerican.com/article/does-artificial-food-coloring-contribute-to-adhd-in-children/
I wonder if any Aldi jobs got out to pitch, cause its seems like the Steve Ayson show at the moment.