Betfair Exchange launches 'The Game Within the Game' work via Saatchi & Saatchi, Melbourne

BetfairOOH2.jpgBetfair Exchange, Australia's largest peer to peer wagering platform has this week launched a new positioning and integrated campaign via Saatchi & Saatchi, Melbourne.

The idea titled 'The Game Within the Game' celebrates the very rational and data driven approach its users take to betting. The campaign takes actual sports data, and visualises that data as key sporting moments.

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BetfairOOH.jpgSays Pip Kerr, marketing and VIP director, Betfair: "Our betting platform is unique and our business model relies on winners, we are all about giving our community the right data, intelligence and support they need to be successful in their decisions. The 'Game Within the Game' idea certainly celebrates that in a very visual and category disrupting way."

Says Mark Cochrane, managing director, Saatchi & Saatchi: "We are excited about the unique position Betfair has in the marketplace, and also excited about where this idea can take them."

Client - Betfair Australia

Agency - Saatchi & Saatchi Melbourne

Marketing & VIP Director - Pip Kerr

Digital & Brand Manager - Victoria Butterworth
Chief Creative Officer - Mike Spirkovski
Group Creative Director - Leon Wilson
Associate Creative Director - Tom Wenborn
Senior Copywriter - Tom Russell 

Senior Art Director - Tim Yates
Director of Strategy / Managing Partner - Alex Speakman
Senior Account Director - Symon van Haalen
Agency Producer - Emma Kinlon
Senior Designer - Lillian Cutts
Senior Digital Designer - Scott Thomsen
Production Company - Future Deluxe
Sound Production - Echo Lab

5 Comments

Duck Smuth said:

It's really beautiful, but why did you have to use an overseas production house? I'm sure you could have got the same quality here for the same price.

straight up said:

Nice.

Yay and Neigh said:

It's good stratergy. It looks very nice. Not much concept.

Conflicted said:

It's nice to see something different to the slapstick comedy or montage of sports shots, but doesn't Saatchi have Ladbrokes? How do they work on bothe?

Local said:

+1 for local. Swirly particle lines - can be done here, probably cheaper by some of the smaller motion studios. I wonder if this was all done remotely or if someone got a trip overseas out of it?

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