Initiative appoints Nick Durrant to the national chief partnerships and investment officer role

Screen Shot 2017-09-13 at 8.04.38 am.jpgInitiative Australia has announced the appointment of Nick Durrant as the agency's national chief partnerships and investment officer, a new position at the agency under its cultural branding positioning.
Durrant has been at News Corp for the past two and a half years most recently as national general manager of trading. Prior to that he was national head of data and knowledge at Mindshare for five years and previously head of trading for Mindshare Sydney for two years. His new role at Initiative is a return to the Mediabrands group, as he worked at UM for six years leading the Johnson & Johnson and Coca-Cola accounts, as well as a media strategist on Unilever.
Says Melissa Fein, CEO, Initiative Australia: "Nick will be a valuable leader for our agency teams and clients because of his top class experience in data-based strategy development, negotiation, business partnerships and implementation. We see his role as crucial as we focus on fusing data and analysis tools with our trading offering to deliver strong business outcomes for clients."
Durrant joins Initiative immediately and will be a member of the agency's national leadership group.
Says Durrant: "Initiative's positioning as the cultural branding agency is an opportunity for a fusion of media skills to drive connectedness between people and brands. There's a highly talented team at the agency and I am looking forward to contributing."

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