MFA Awards announces six NGEN Award finalists for 2017; Award ceremony held Oct 19 in Sydney
The MFA have selected 6 finalists in the NGEN category for its annual Awards.
Says Sophie Madden, CEO, MFA: “The standard of entries was very high, making the judges job extremely hard. The campaign ideas were not just clever and inspiring, but also actionable for the client, demonstrating a real understanding of their needs and resources. Congratulations to all the finalists.”
The MFA Awards charity partner UnLtd nominated Hear For You as the charity for 2017.
Hear For You is an Australian registered charity established to help deaf or hard of hearing teenagers. Their vision is for all young people who are deaf to reach their potential in life.
Entrants were asked to respond to a brief with the goal to increase the number of deaf or hard of hearing teens being helped through their programs.
The 2017 NGEN Award finalists are:
• Calvin Lyon, Cummins & Partners, Introducing Bibi: Using Dark Social To Brighten
The Summer Of DOHH Teens
• Aiden Dabbagh & Camille Gray, Initiative, Meet Hearo
• Luke Chan, Mediacom, Spread The FOMO
• Max Learmont & Nolan Yu, UM, League Of Hearoes
• Ryan Hancock, UM, Hear For You: ECHO
• Charlotte Berry & Grace Espinoza, UM, Sound Of Silence
All entry fees from this category will be donated to Hear For You post Awards.
The 19th annual MFA Awards will be held at the Royal Hall of Industries on the 19th October
2017. Tickets can be purchased via the MFA website.
The 2017 MFA Awards sponsors are:
Grand Prix – RED
Major Sponsors – AANA, ASB, facebook, MOVE, Nine Entertainment Co. & OzTAM Supporting Sponsor – IAB
Distinguished Sponsors – ARN, Lion, Media I, MPA, Nielsen Media, SMI & Val Morgan Media Partner – AdNews
Charity Partner – UnLtd