P&O Cruises' Pacific Explorer has 'something for everyone' in newly launched work via Bashful

Screen Shot 2017-09-06 at 7.53.55 am.jpgP&O Cruises has revealed Pacific Explorer's hottest onboard activities in a new campaign via Bashful, which features much-loved Australian comedian Dave Hughes.

The popular larrikin appears in a surprising twist at the end of P&O's new television commercial which features cruise holiday-goers sampling the ship's many features.

The commercial gives viewers a glimpse of Pacific Explorer's traditional Neopolitan pizzeria 400 Gradi, signature P&OEdge Adventure Park, stand-out burlesque show Love Riot and the longest and wildest waterslides at sea.

Hughes said he was a big fan of cruise holidays after performing stand-up comedy on a P&O cruise ship last year.

Says Hughes: "I had a fantastic experience performing on a P&O Comedy Cruise in December and brought my family onboard for the occasion. It was probably the easiest holiday we've ever had.

"Family holidays can require a lot of effort and planning but on a cruise holiday the hard work is all done for you. You get to pick the destination then just unpack once and relax. All you need to worry about is what activities and tours you might like to try that day."

P&O Cruises' vice president of sales and marketing Ryan Taibel said the new marketing campaign showed Pacific Explorer's wide range of onboard activities in a fun and fresh way.

Says Taibel: "Pacific Explorer is the latest ship in the P&O fleet and the only ship to be homeported in Sydney all year round. We know Australians are interested in booking a cruise holiday on the latest product so we decided to build on that interest with a fun and engaging campaign.

"We wanted to show our audience a sample of Pacific Explorer's 60 onboard activities to show that the ship really does have something for everyone.

"Dave Hughes is a class act who also loves cruise holidays and makes for a humorous finishing touch to the commercial. We're sure he'll get people talking."

P&O Cruises' Pacific Explorer 'Something for Everyone' campaign includes a 30" TVC and 45" cinema spot that will run until October 14, 2017.

A series of 11 15" content pieces will run across digital channels nationwide and on P&O Cruises' owned social media channels.

Creative agency: Bashful
Creative director: Tim Chenery
Production agency: Photoplay
Director: Scott Otto Anderson
Post: Alt. VFX
Sound: Song Zu
Media agency: Mediacom
PR agency: FleishmanHillard


Putting it out there. said:

You know, that ad really isn't bad. Transitions aren't new, but at least they were done well. I thought it was pretty classy until Dave Hughes started talking.

Just confirms that... said:

...P&O stands for P&bOgan

Know who you're talking too said:

Spot on people.

DK said:

Like it. Transitions are great. Dave Hughes is annoying to some but spot on for their market

Love it said:

Simple, love it.
Not complicated and those transitions are awesome

Like it said:

I keep hearing 'Specific Explorer'.

Paul Hogan said:

That's not a knife. That's a mood film.

Hughesy said:

Geeez @LIke it said. Mate... come on!

Oops forgot said:

Love the transitions too so who do we thank for the post ?

Col said:

@Oops forgot....I think that's intention to not be named.

Jack said:

I was on Hughsie's cruise. He and most of the other comedians were terrific. Also saw him and family around the ship. Just another family having a good time. Not a real P&O fan but not bad for the price. Will continue doing them for weekends away. I have been on over 20 cruises with various lines.

Damien Whitney said:

Nice one Scott. They're fun.

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