Vitamix appoints Enigma as its full service agency following a competitive pitch process

Enigma has been named Vitamix agency of record for Australia and New Zealand following a competitive pitch.

The creative experience agency will handle the entire account and be responsible for strategy, creative, media, PR, social and influencer with the bulk of the work coming out of the Newcastle office.

Says Peter Chapman, executive director, Enigma: “Vitamix is a brand with a rich history, incredible purpose and appetite for brave work. For us, that’s about as good as it gets. We’re delighted to partner with them and look forward to helping turn their ambitious plans into the next chapter for the brand.”

Says Nicole Charles, marketing manager Australia and New Zealand, Vitamix: “Vitamix are excited to be working with Enigma as an esteemed full-service agency, providing a more integrated approach. As we get ready to launch the revolutionary Ascent™ Series Blenders, I’m confident Enigma can take our brand to the next level and create a positive buzz around high-performance blending.”

The Vitamix win is the latest good news story for the independent full service agency, which has been on quite a roll winning significant nib, Sydney Water, TopBetta, Revitalise Newcastle and CSR Bradford projects bolstered by a series of heavy weight hires in the past 12 months.

Says Lisa Sutton Gardner, founder and CEO, Enigma: “We’re delighted to welcome Vitamix into the Enigma family. We have a rich history of doing good work with great clients and our recent success is the result of a huge effort from our whole team over a long period.”

Enigma has offices in Newcastle and Sydney, servicing clients across Australia and New Zealand.