Weight Watchers appoints Atomic 212° to handle media and social following a competitive pitch

Weight Watchers has appointed Atomic 212° to handle media and social accounts following a competitive pitch process.

Says Paul Schiffner, managing director for Weight Watchers: “We’re excited to be working with Atomic 212° as they have truly demonstrated that they understand our category, consumer and business. As leaders in the wellness space for over 50 years, we’re passionate about empowering our unique community of members to live fuller lives in healthier bodies, and we’re confident that Atomic 212° will support our vision by building brand relevance amongst new audiences.

Says Jason Dooris, CEO, Atomic 212°: “Weight Watchers continue to be a revolutionary business in a category that they in essence created. I look forward to working with our new partners and commend the excellent work presented. This is a progressive move away from the more undifferentiated media platforms, to something full of life, with the consumer at its heart.”