ahm encourages its members to get more out of their extras in latest campaign via JimJam Ideas
Private health insurer ahm has just launched a cinema and content campaign via independent agency JimJam Ideas, encouraging its members to get the most out of their extras.
According to a 2017 national survey by Choice, the top reason for buying health insurance coverage was extras.
Says Andrew Crocker, ECD, JimJam: “ahm is about delivering maximum value to its customers by supplying health insurance that’s meant to be used. While extras play a major part in choosing health insurance, not many of us take advantage of them. We figured this would be a fun way to tell people to use their extras more.”
Says Amanda Romeo, head of marketing: “This campaign was a fun and new way to encourage people to make the most of their extras by not letting them go to waste. It also allowed us to highlight some of our great features and showcase how using
your extras with ahm is simple and affordable.”
The campaign includes a brand film playfully featuring typical movie ‘extras’. This is supported by additional films in product-based scenarios.
This is the third campaign created by JimJam Ideas since joining ahm’s creative panel in 2015.
Creative Agency – JimJam Ideas
Creative Directors – Andrew Crocker & Charlie Cook
Art Directors: Paul Carpenter & Patrick Andersson
Group Business Director – John Campbell-Bruce
Business Director – Caitlin McCallum
Senior Account Manager – Anna Sharp
Production Company – Goodoil Films
Director – Stuart Bowen
Producer – Llew Griffiths
DOP – Jason White
Client – ahm
Head of Marketing – Amanda Romeo
Campaign Manager – Josh Dorevitch
Acquisition Lead – Alex Kharucky
8 Comments
Oh dear, so we’ve descended into pun territory, doubt that most punters will get it.
Awesome idea, really well realised. Love it
The brand ad was boring, it was trying to hard to be funny.
I liked the 15s, simple one idea story and well executed.
Nice subtle humour, quite fresh!
A bit overcooked in the wardrobe rentals but the comedy aims higher than most stuff I’ve seen lately.
Sweet brand spot. Great idea and fun use of Extras.
Wow, an idea. I’ve been smashed for so long by bad planners and shit account managers I’ve forgotten what one looks like.
Well done on keeping it simple, single minded and smart.
I loled. Feels fresh and funny in a mundane category.
Bit of an inside joke though, hopefully the everyday punter gets it.