The Benevolent Society shines light on aged care packages in new campaign via The Dylan Agency
he Benevolent Society, Australia’s first charity, has launched a new aged care services awareness campaign via The Dylan Agency, helping people make the most of their aged care packages or helping them attain one..
The campaign, which features actual Benevolent Society clients, is designed to let residents throughout NSW know the kind of aged care services available through The Benevolent Society, and how to get a home service package once they’ve made the decision that a little help might be necessary. The Benevolent Society provides services that are most appropriate to making life better and helping people live their best lives at home.
The campaign will launch next week.
Says Louise Genge, director of marketing, The Benevolent Society: “We have so many services available to help people stay in their homes. Everyone needs something different – some people might need help with the laundry, others with the garden, some with meals, some with transport to the doctor and some want all of those services. It’s important for people all over NSW to know what’s available where they are.
“We have ads in local papers and on the TV in the GPs’ offices, plus we’ve created a little video to help people navigate the maze to get a home service package to start with. Most people have to be assessed before they are granted a home care service package and we can help make that easier. There will also be ads on Facebook and through Google Search.
“Our staff is mobile, providing assistance wherever our clients want them. We want to ensure that all of our clients receive the support they need and want.”
This new advertising campaign has been created to let people know about The Benevolent Society’s home care packages for older Australians.
The campaign includes print, social media, online, and the medical channel in doctors’ offices.
Creative: The Dylan Agency
Production: The Creative Foundry
Media: Benedictus Media