The Hallway adds new clients Primary Health Care, bux.com, Flight Network and Rheem

Independent​ ​agency,​ ​The​ ​Hallway,​ ​has​ ​confirmed​ ​its​ ​appointment​ ​by​ ​several​ ​new​ ​clients​ ​across healthcare,​ ​financial​ ​services,​ ​travel​ ​and​ ​technology.

The​ ​wins​ ​reinforce​ ​the​ ​agency’s​ ​data-driven​ ​positioning​ ​and​ ​focus,​ ​delivering​ ​measurable​ ​outcomes​ ​for ambitious​ ​clients.​ ​They​ ​also​ ​coincide​ ​with​ ​The​ ​Hallway’s​ ​tenth​ ​birthday.

The​ ​Hallway’s​ ​CEO,​ ​Jules​ ​Hall,​ ​says​ ​working​ ​with​ ​clients​ ​to​ ​grow​ ​their​ ​business​ ​is​ ​the​ ​agency’s​ ​singular focus: “We’ve​ ​been​ ​around​ ​for​ ​a​ ​decade​ ​which​ ​is​ ​an​ ​awesome​ ​milestone​ ​for​ ​us.​ ​We’re​ ​proud​ ​to​ ​be​ ​able​ ​to collaborate​ ​with​ ​some​ ​of​ ​the​ ​best​ ​brands​ ​and​ ​most​ ​ambitious​ ​clients​ ​in​ ​the​ ​country.”

As​ ​an​ ​entrepreneurial​ ​business,​ ​Hall​ ​says​ ​The​ ​Hallway​ ​is​ ​still​ ​innovating​ ​its​ ​model.​

Says Hall: ​ “To​ ​be​ ​a​ ​great independent​ ​agency​ ​in​ ​a​ ​market​ ​ dominated​ ​by​ ​networks,​ ​we​ ​just​ ​can’t​ ​accept​ ​the​ ​status ​ ​quo;​ ​we’re constantly​ ​raising​ ​the​ ​bar​ ​for​ ​ourselves​ ​and ​ ​finding​ ​better,​ ​more​ ​effective​ ​ways​ ​of​ ​working​ ​with​ ​ our clients.”

According​ ​to​ ​Hall,​ ​this​ ​means​ ​analysing​ ​ business​ ​performance,​ ​integrating​ ​technology​ ​and​ ​automation platforms,​ ​collaborating​ ​with​ ​in-house​ ​analytics​ ​teams,​ ​as​ ​well​ ​as​ ​providing​ ​strategic​ ​counsel​ ​to​ ​clients.

Says Hall:​ ​”The​ ​Hallway​ ​does​ ​more​ ​than​ ​respond​ ​to​ ​briefs; ​ ​we​ ​make​ ​it​ ​our​ ​mission​ ​to​ ​add​ ​value​ ​to​ ​every conversation​ ​about​ ​business​ ​performance,​ ​and​ ​we​ ​have​ ​seen​ ​real​ ​appetite​ ​for​ ​this​ ​engagement​ ​model, particularly ​ ​amongst​ ​future-focused​ ​clients,​ ​who​ ​are​ ​fanatical​ ​about​ ​measuring​ ​marketing​ ​investment​ ​and contributing​ ​to​ ​growth.”

New​ ​ names​ ​on​ ​the​ ​agency’s​ ​client​ ​roster​ ​include​ ​​Primary​ ​ Health​ ​Care​,​ ​one​ ​of​ ​Australia’s​ ​leading healthcare​ ​ companies.​ ​Primary​ ​has​ ​been​ ​supporting​ ​quality,​ ​affordable​ ​ and​ ​accessible​ ​healthcare​ ​for​ ​the people​ ​of​ ​Australia​ ​ for​ ​more​ ​than​ ​30​ ​years.​ ​The​ ​Hallway​ ​was​ ​appointed​ ​following​ ​a​ ​closed​ ​pitch,​ ​with​ ​a wide-ranging​ ​remit​ ​to​ ​ deliver​ ​end-to-end​ ​strategy​ ​and​ ​associated​ ​integrated ​ ​communications​ ​for​ ​the medical​ ​centres​ ​division​ ​of​ ​the​ ​ healthcare​ ​giant.

Another​ ​client​ ​to​ ​appoint​ ​the ​ ​indie​ ​agency​ ​is​ ​​bux.com,​ ​ ​a​ ​fast​ ​growing​ ​ Australian-owned​ ​fintech,​ ​primed​ ​to disrupt​ ​the​ ​global​ ​ money​ ​transfer​ ​industry.​ ​The​ ​Hallway​ ​was​ ​appointed​ ​ without​ ​a​ ​pitch​ ​and​ ​is​ ​working​ ​with the ​b​ux ​​team​ ​to ​​ build​ ​a ​​brand​ ​strategy, as ​​well​​ as​​ delivering ​​ advertising​​ and​​ PR, ​​in​​ the ​​run-up to bu​x launching​ ​in​ ​ other​ ​markets.

The​ ​Hallway​ ​has​ ​a​ ​penchant​ ​for​ ​working​ ​with​ ​ambitious​ ​and​ ​disruptive​ ​businesses,​ ​having ​ ​also​ ​been appointed​​ by ​Flight ​​Network​, ​​a​​ new ​​entrant​​ to ​​the​​ Australian ​​online​​ travel​​ landscape.​​ Flight​​Network’s Price​ ​Drop​ ​Protection​ ​is​ ​the​ ​only​ ​of​ ​its​ ​kind​ ​in ​ ​Australia,​ ​crediting​ ​customers​ ​the​ ​difference​ ​when​ ​the ​ ​price of​ ​their​ ​flight​ ​booking​ ​drops.

Says Hall: “We ​ ​clearly​ ​love​ ​working​ ​with​ ​fast-growing​ ​digital​ ​businesses, but​ ​we​ ​also​ ​understand​ ​how​ ​to help​ ​more​ ​traditional ​ ​brands​ ​with​ ​their​ ​transformation,​ ​CX​ ​and​ ​automation ​ ​initiatives.”

One​ ​such​ ​company​ ​is​ ​​Rheem,​ ​​ Australia’s​ ​most​ ​well​ ​known​ ​hot​ ​water​ ​brand.​ ​Rheem ​ ​hired​ ​The​ ​Hallway​ ​to design​ ​and​ ​implement​ ​a​ ​new​ ​CX ​ ​strategy​ ​and​ ​experience​ ​for​ ​both​ ​plumbers​ ​and​ ​the​ ​general​ ​public.

The​ ​new​ ​clients​ ​join​ ​a​ ​roster ​ ​that​ ​includes​ ​ANZ,​ ​Google,​ ​JCDecaux,​ ​AstraZeneca,​ ​The ​ ​University​ ​of​ ​New South​ ​Wales,​ ​Steadfast​ ​and​ ​Tourism​ ​ South​ ​Africa.

The​ ​Hallway​ ​recently​ ​announced​ ​a​ ​number​ ​of​ ​new​ ​hires​ ​in​ ​Melbourne​ ​to​ ​service​ ​its​ ​ANZ ​ ​client​ ​business. Its ​campaign​ ​for​ ​ANZ​ ​Credit​ ​Cards ​ ​’Celebrate​ ​the​ ​Now’​ ​is​ ​a​ ​finalist​ ​in​ ​the​ ​upcoming​ ​ AC&E​ ​Awards.