Arnott’s launches first Christmas film ‘Santa’s Big Night’ part of a new campaign via TKT Sydney
Arnott’s has today launched its 2017 Christmas campaign via TKT Sydney, the first Christmas film for the quintessential Aussie brand. The campaign tells a unique Christmas story and puts a modern twist on the tradition of leaving a biscuit out for Santa.
Tapping into the spirit of giving at Christmas, the film is a humorous insight into how tough it is for Santa to get through his busiest night of the year – Christmas Eve. However, a moment of connection is shared between Santa and a girl who leaves out his favourite biscuit – a moment that can be recreated by all Aussie children this Christmas.
As part of the multi-channel campaign, Arnott’s has re-branded their much-loved Scotch Finger as ‘Santa’s Biscuits’, encouraging Australian children to take part in the ritual for themselves
by sharing the biscuit with Santa. The integrated campaign will run throughout the festive season across TV, digital, social, OOH and POS.
Says Ben Coulson, chief creative officer, TKT Sydney: “Leaving a bicky or two out for Santa is a lovely Christmas ritual, and strangely one Arnott’s hadn’t talked about before. In their first Christmas ad, we wanted to do it justice. For an old fella, Santa works pretty hard on Christmas eve, so a bicky might just make his night.”
Says Nik Scotcher, marketing director – treating, Arnott’s: “We have transformed the much-loved Scotch Finger into something fun and festive for Christmas. Our snappable Santa’s Biscuits have been created so Aussies can share an Arnott’s classic with Santa during the season of goodwill and, of course, enjoy the remaining half all to themselves.”
Earlier this year Arnott’s launched its new brand purpose, reminding Australians about the importance of moments of real connection. This work is the latest installment of this approach, and comes at a time when Australians come together to celebrate the holidays (and share a biscuit).
Client: Campbell Arnott’s
Agency: TKT Sydney
Production Company: Rabbit Content
Director: Craig Rasmus
Producer: Rita Gagliardi
Editor: Richard Learoyd
Post-Production: Heckler
Audio: We Love Jam
20 Comments
Holy Reindeers this is slow and laboured
A Christmas ad that captures the magic
Not sure if it needed to be a 90” but quite a nice spot otherwise.
Pretty good. May not win Christmas but unlike a lot of the holiday ads out this year, at least there’s a relevant role for the brand.
I like this. Strategy is solid trying to take ownership of ‘Santa’s biscuit’. An idea that could have longevity. Nice craft as well.
“Santa’s biscuit”? Sound like something the planners on this job would say.
if only they’d put someone in VR goggles, it’d be lauded as ‘top creative agency’
That was my first thought but i actually like it. Good job Arnotts
First time I’ve ever noticed Arnott’s. Tidy idea, fun to watch. Nice job again Coulson and crew.
Works is improving at Clems Sydney, Coulson effect ramping up.
The Adli spot is the easy winner this Christmas, but this is a decent second.
Good idea, good fun, good for the brand, nicely executed.
And a lot better than that Telstra nonsense I just watched.
Finally a Christmas ad on this blog where the product has a reason to be in it!
The Aldi ad is nice, but what’s it got to do with Aldi? This is nice and I know what the products roll is. Nice touch making the Santa’s biscuits for real also.
90 drags a bit, 60 cut is bang on. Good to see Arnott’s finally commingle the creative party with some decent work.
Thats nice. Simple. And makes me feel a little Christmas cheer. Good job guys!
Good insight, good ad.
Ben – we all know it’s you commenting.
Ok we all know these comments are from Clems and Rabbit.
The spot is long, boring and badly directed.
As an unbiased and totally not paid by anyone shill, I have to agree. These are slow laboured and dreadfully directed.
Come on comments! It’s a nice idea but horribly put together.
I’m into this one, a great idea for the brand etc, but more importantly my young kids all love it and repeatedly bring it up on U-tube. They giggle their butts off at all the thing that happen to Santa. So It’s spot on for the target. Good job.