Clemenger Melbourne snares Carmela Soares from Isobar for executive creative director role

Clemenger BBDO Melbourne has announced the appointment of Carmela Soares as executive creative director.

Joining from Isobar, where she was the agency’s national creative director, Soares will be joining current executive creative directors, Evan Roberts and Stephen de Wolf, in leading the agency’s creative output, alongside Clemenger BBDO Melbourne’s creative chairman, James McGrath.   

Says McGrath: “As an agency, we continue to reinforce our demand for interactivity at the heart of every idea, built through the power of human observation and a collaborative spirit. Carmela’s technical pedigree is second to none, and importantly, it’s combined with a humble but compelling approach – perfect for us.

“The creative department is very much looking forward to Carmela joining the team and continuing to transform the work, the work, the work.”

Says Soares: “Clemenger has an unparalleled creative culture and is home to the brightest minds in our industry. The opportunity to collaborate with this group of people and help craft ideas to life is incredibly exciting.”