Corona asks Aussies ‘what’s on your bucket list?’ in new campaign via Monster Children Creative
Carlton & United Breweries (CUB) has today launched a new brand campaign for Corona, asking “What’s on your Bucket List?”, encouraging Australians to take some time out during summer, indulge in their wildest bucket list dreams and share on social media using #CoronaBucketList.
The campaign, created and executed in partnership with Monster Children Creative, MKTG, MediaCom and TLA, will be activated across multiple channels including out of home, digital and in-store. The campaign launches with a new 30″ content piece released via Corona social channels.
Entitled #CoronaBucketList, the integrated summer campaign will be a fresh expression of Corona’s ‘From Where You’d Rather Be’ creative platform and aims to encourage Australians to share their bucket list dreams. And for a lucky few, Corona might just make their dreams a reality.
CUB’s brand director of premium and craft, Brian Phan, said the iconic brand is synonymous with summer and the new campaign provides a compelling proposition for consumers to become a part of the Corona narrative.
Says Phan: “Today’s society is more hectic than it’s ever been so we created this campaign to remind Australians to take a break from routine and escape for a while. Our dream this summer is to inspire a nation of connected bucket list conversations filled with good friends, sunsets and buckets of icy cold Coronas.
“We should all take the time to reflect – what’s on your bucket list?”
The iconic Corona bucket will take centre stage as the key visual and sign-post linking the above the line campaign with physical consumption on premise and through themed packaging in-store.
11 Comments
So drink a Caronna on your death bed? Please try again later.
Isn’t this merely another way to say ‘Are you an experience collector’?
Hahn tried that and failed miserably.
It makes me love life so much I really want to drink.*
*I saw the poster at 8am on the way to work.
Nice campaign. Ties back in well with the serving ritual
Such a brilliant brand talking about bucket lists. The most residual code of advertising. Around 10 years late and it’s for retirement brands.
Why oh why does some opinionated and pompous arsehole like Hilariosly Bad always pop up here?This is for young people who like fun,freedom and Corona.Go bore some else with your ‘most residual code of advertising’ bullshit you jargon spewing planning wanker.
Guarantee this person works for Monster Children. Sydney northern beaches cool kids with absolutely no taste but whole lot of sick surf slang and cool guy self righteousness. Its alright big fella, no need to get your dick in a knot, there is definitely a bunch of 19 year olds and bogans from the shire that will love the next thing you do too.
No comment
Drinking a Corona. That’s definitely on my list of things that might happen before I die.
So drink and dive in a rip.
Take my Family on a trip to Cairo, Egypt to see the great pyramids, Suez canal and beaches.