Edge wins Satterley and ME Bank
Edge continues to grow its client base in Melbourne, with the creative and content agency bringing its strategic thinking and content marketing capabilities to both ME Bank and Satterley.
The team at ME Bank understand that in order to differentiate themselves from the Big Four, and be true to the bank’s brand story, they need to succeed with content across digital and social channels. ME Bank offers everyday Australians more than just home loans, believing everyone deserves to get the most out of their money when purchasing their own home.
The company has engaged Edge to audit its current marketing efforts and to use this understanding to develop a content marketing strategy for home loans that will keep existing customers engaged with the brand. In doing so, Edge will help ME Bank use its content to build brand advocates from those existing customers who will champion the brand’s mission.
With an already-firm foothold developing content for the residential development space, Edge can now add Satterley to its client list after winning a pitch to help the company build its brand nationally.
As Australia’s largest private residential land developer, Satterley has a passion for land development and has built a reputation for experience and an ongoing commitment to its vision over the last 37 years.
Despite a high level of brand awareness in Perth, there are immediate growth opportunities on the East coast for the business in Victoria and Queensland that are yet to be tapped into. In collaboration with Satterley, Edge will develop a more strategic approach to the brand’s ongoing content production and get more people living in communities developed by Satterley.
Says Daniel King, MD of Edge Melbourne: “I’m delighted to continue to grow and retain our momentum in attracting brands that want to challenge how they engage with their audiences, and maintain their relevance. As Australia’s leading strategy focused content agency, we look forward to delivering a valuable contribution to their businesses.”