Pepsi Max urges Aussies to make the most of summer in latest work via Clemenger, Sydney
Pepsi has launched its Max Your Summer campaign aimed at enticing and enabling people to get the most out of the summer with a new TV campaign developed by Clemenger BBDO, Sydney. The campaign will run from November through to February 2018 and will consist of 30 and 15 second TV ads, on-air for 17 weeks.
The summer TV ad features the track “Echo Beach”, originally by Martha and the Muffins but re-recorded by up and coming Sydney-based, funky punk quintet, Borneo.
The multi-channel, integrated marketing campaign will be rolled out across the summer period and will make sure that fun-loving Aussies are able to appreciate every second of summer.
The Pepsi Max & Time Out Summer Content Guide and social content will ensure that Aussies everywhere know where to go to have fun and, with dynamic advertising across Facebook and Spotify identifying what’s on nearby, there will be no excuse for Aussies to just go home after work. Its sponsorship of the Open Air Cinema will see Pepsi Max spinning live tracks as eager Aussies take their seats and wait for the movie to start on Friday nights.
To make sure that even the hardest of workers get to max their summer, Pepsi Max is owning the early exit from work with “Boss Your Summer”. This social activation will give away tickets, Domino’s pizzas, Grill’d vouchers, Pepsi Max and much more, all aimed at getting Aussies out and about after work and squeezing every last drop out of the day.
Striking out of home advertising, including a 38 metre placement in Perth, will be seen in large format across bus shelters, Shopperlites and in-store to amplify the heavyweight TVC campaign on travel routes and around beaches.
Says Rachel Taylor, senior marketing manager- beverages: “Pepsi Max wants to celebrate every last moment of the Aussie Summer and that means enabling hard-working, fun-seeking Aussies to be ingenious and make the most of their time out. This year our campaign builds on the success of last summer, by celebrating the ways to Max Your Summer.”
Client – Pepsico
Senior Marketing Manager – Rachel Taylor
Senior Brand Manager – Jen Evans
Agency – Clemenger BBDO Sydney
Chief Creative Officer – Ben Coulson
Copywriter – Zander Williment
Art Director – Willy Maitland
Head of Integrated Production – Denise McKeon
Group Account Director – Anna Borien
Senior Account Manager – Lettie Marsh
Planning Director – Lucas Black-Dendle
Online Editor – Jess Morgan
Production Company – Velvet
Director – Dimitri Basil
DOP – Simon Duggan
Executive Producer – Imogen Darling-Blair
Producer – Helen Morahan
Offline – Adam Wills
Editor – Adam Wills
Grade – Billy Wychgel
Sound – We Love Jam
Music – Borneo
Public Relations – Porter Novelli
Senior Consultant – Andie Crawford
17 Comments
I really wanna buy a pair of jeans.
Boring, expected.
Lovely grade Billy. A beautifully shot ad.
Insert toxic negative comment here.
Should have thrown a toaster in the pool along with all those lights. Would have been a better ending.
Painful to watch
A Coke ad featuring Pepsi.
Did someone forget to turn the set lights on or something?
Great spot guys… beautifully shot.
not horrible. Like the cover.
So it’s white people who are still drinking Pepsi. I wondered who were still propping yo their sales.
Thought the same.
https://www.youtube.com/watch?v=mFVmuF0F9Hc
The 1988 ad from Coke even ran with the Australian Echo Beach equivalent.
You have the same deja vu I have.
Coke 1988 did it better.
With the Aussie Echo Beach track equivalent
https://www.youtube.com/watch?v=mFVmuF0F9Hc
It’s actually pretty good for Pepsi.
And Brutus, i think you need to go back to AWARD school
Bad CMO’s get what they deserve…
No, it’s too sophisticated. More like Burma.
Pepsi, you need a new agency……