Three radio ads from Perth agency Marketforce make The One Show shortlist for Q1 and Q2
The One Club for Creativity has announced the shortlist for first and second quarter entries to The One Show global awards.
Marketforce, Perth, is the only Australian agency to make the shortlist, landing three entries in the radio category.
Shortlisted work was the ‘Dark Lord’ radio campaign for the Western Australian Electoral Commission and two radio spots: ‘Kill the Romance‘ for Dawson’s Garden World and ‘The Pitch‘ for St. Ives Homecare.
The campaigns were created by young team Matt Wilson (above left) and Hayden Griffiths (right), with Neil Martin (centre) co-creative on ‘The Pitch’.
The Dark Lord campaign was created by Wilson, Griffiths and Martin along with Pat Lennox, Ben Green and Guy Howlett.
Says Kevin Swanepoel, CEO, The One Club for Creativity: “By submitting work when it’s fresh and top-of-mind, creative teams can more easily access materials while they are readily available, and capitalise in real time on the work’s media coverage and industry buzz.
“Agency management gains a budgeting advantage by spreading awards spending over a 12-month period, amounting to four smaller amounts across two calendar years. From a judging perspective, the work is reviewed when it’s fresh and still topical, and jury members can give it greater attention because they’re reviewing smaller batches of entries.”
Introduced two years ago, The One Show quarterly entry system benefits all parties involved in the process, including creative teams who submit entries, agency management responsible for awards budgeting and judges who review the work.
The quarterly system divides the entry periods into four deadlines, opening in July and ending on January 31. The first quarter deadline is August 15, followed by September 30, November 30 and the final one on January 31, 2018.
The complete Q1 and Q2 shortlist is available HERE. Third quarter deadline is November 30 (today!); final deadline for entry is January 31, 2018.
The finalists list will be announced in April 2018 in lead up the The One Show awards ceremonies on May 9 and 11, 2018 during Creative Week in New York.