finder.com.au celebrates the endless pursuit of finding better in latest campaign via One3Six

finder.com.au, the site that compares virtually everything, has launched its biggest ever integrated campaign via creative partner One3Six and Frontier Australia.

The $15 million investment includes a new spot that celebrates the endless pursuit of finding better, featuring music produced by Song Zu.

The spend includes a combination of metro and regional TV, subscription TV, broadcast sponsorship as well as digital brand investments.

VIEW THE SPOT

finder.com.au is a broadcast sponsor of the Big Bash League, with broadcast content throughout the event, commencing on December 19, 2017. As part of the campaign, finder.com.au launched an ultimate Big Bash entertainment comparison interactive hub on December 11, 2017, analysing cricket statistics in a way never seen before.

Using results from Season 06, the Big Bash Entertainment Index (BBEI) was created, which gives a value to how much fun is offered by each ground, team and game. After every game of the upcoming season, finder will release the BBEI, adding a new perspective on Big Bash coverage. The hub can be found here.

Says Fred Schebesta, co-founder of finder.com.au: “Every month, more than three million Australians come to finder.com.au to find better deals and make a decision, and it’s our mission to help people do this as they keep striving for that next level in their lives.

“We wanted to capture that feeling of what it’s like when people use finder. That journey to improve your life, discovering what’s better and getting it. We believe in helping people better their lives by teaching them how to make great decisions.

“This is an anthem to that, the endless pursuit of finding better.

“We want to reach as many Australians as we can, and there’s no better way to do this in summer than by sponsoring one of Australia’s most loved sports. In fact, the Big Bash League is the fifth-largest sport league in the world, by attendance, with over one million people watching the game at the matches, and millions more on TV and online.

“We’re excited to be a part of this celebration of sport and hope to help even more Australians find better.”