Qantas consolidates all media buying activities across international markets with OMD Australia

Qantas has today announced that it will consolidate its media buying activities across its international markets with OMD Australia.

OMD Australia, who has managed the airline’s media buying in Australia since 2014, has been appointed to also manage Qantas’ media buying internationally.

The appointment is effective from today with each market transitioning over the next few months. 

OMD is the largest global media network, active in over 100 countries with over 140 offices. It was awarded the Media Network of the Year at this year’s Cannes Lions Festival of Creativity.

Says Aimee Buchanan, CEO, OMD Australia: “We are a proud partner of Qantas and are absolutely delighted to extend our relationship to cover their international network. We are lucky to have a truly cohesive media agency network across the globe, with the capability to drive and manage the business out of Sydney. We look forward to working with Qantas and their partners to drive continued growth for their business and brand.”