Ward6 acquires McCann Health to become #1 healthcare communications group in Australia

Graeme Read McCann Health APAC.jpgStuart Black headhsot.jpgWard6, one of the region's leading healthcare agencies, announced today the acquisition of McCann Health Australia. Bringing the two agency brands together under the one umbrella makes the new entity the number one healthcare communications group in Australia.

The businesses will continue to act as separate companies/brands and will be firewalled to maintain client confidentiality.
Says Stuart Black (above right), Group CEO, Ward6 and McCann Health Australia: "Most agencies that start as independents in Australia sell out to one of the multinationals. We wanted to do the opposite. I'm incredibly proud of the leadership team at Ward6, and now we have an opportunity to grow the McCann Health Australia brand into an even stronger offering for our clients.
"We feel like this purchase allows us to do what we set out to achieve ten years ago when we started the company: Raise expectations in terms of what a healthcare agency can provide, both strategically and creatively. That is our mission and, as far as we're concerned, we're only just getting started."
Says Graeme Read (above left), President, McCann Health Asia Pacific: "This is a strategic decision to strengthen our agency and offer in Australia. The sole purpose is to build on our creative prowess and global connectivity with strong, local, entrepreneurial know-how and agility. It represents the "best of both worlds" and makes us stronger and smarter to the benefit of clients.

"The Australian agency will remain a vital affiliate in our global McCann Health network, recognising that this country is a key market for many of our global clients, and that locally-based clients value access to the tools, resources and global experience that McCann Health continues to have at its disposal."


Chantal Omodiagbe (Dezarnaulds) said:

Congratulations Stuart. Kicking ass! Very cool news for the local industry.

MyOp said:

McCann strengthens offer by selling agency - nice quote!

Once was told... said:

Sydney office never made any money anyway.

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