Bestads Rankings: Which are the Top Australian ad agencies and clients over the last 10 years?

Screen Shot 2018-01-02 at 9.23.10 am.pngScreen Shot 2018-01-02 at 10.26.26 am.pngClemenger BBDO, Melbourne is Australia's most creative agency over the last ten years, if the annual Bestads Rankings are any guide.

Nine times Campaign Brief Agency of the Year, Clemenger BBDO, Melbourne leads the agency pack on Bestads over the last 10 years with 113 points, followed by BMF Sydney on 62 points and The Monkeys, Sydney on 52 points. DDB Sydney and Grey Melbourne share fourth spot on 51 points while J Walter Thompson Sydney is 6th on 48 points.

Over the last five years Clemenger BBDO Melbourne leads with 45 points, followed by J Walter Thompson Sydney and The Monkeys Sydney with 26 points apiece, BMF Sydney in fourth spot on 22 points and (now defunct) SHEDscc, Perth in fifth spot on 18 points.

Transport Accident Commission leads the Client Rankings over the last 10 years with 40 points, followed by Foster's Group in second spot on 39 points, Meat & Livestock Australia in third on 30 points, Toyota in fourth spot on 27 points and Volkswagen in fifth spot on 26 points.

Started in 2003 and owned by Campaign Brief, Bestads showcases the very best and latest advertising in all mediums being produced worldwide, updated daily. The Bestads Rankings of the top advertising agencies in the world is based on points awarded for work selected in Top 6 of the Week on The Rankings also include the top executive creative directors, creative directors, creatives, client companies, plus top directors and production companies.


Mike said:

I've always been curious about this. It states "The Bestads Rankings of the top advertising agencies in the world is based on points awarded for work selected in Top 6 of the Week on"

Who is responsible for choosing the work selected in Top 6 of the Week? What is the criteria?

Mr Logic said:

Mike, the word 'Criteria' is a plural, so it would be correct to say 'What ARE the critera?"

The single form of criteria is 'criterion', as in 'What IS the criterion?'.

Another example of the use of the word 'Criterion' is in the name of so many hotels found around Australia. I don't know the precise etymology of that use of the word.

However, in the unlikely event that there were two Criterion Hotels in the one town, you might refer to them as 'The Criteria', if you were keen to be bashed for being a wise-acre and a smartarse.

Old Copywriter Guy said:

They certainly have prospered since they got rid of my sad old white butt back in the naughties.

A word of caution, however.

An agency's image usually lags the reality by a few years. This looks like a classic example of that.

It's quite possible that this ranking is still trading on the golden period under the stewardship of Ant Keogh.

So much great work was created under that regime, which succeeded the unremarkable one under which I laboured.

What fabulousness has emerged from Clems Melb since Keogh departed?

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