McCann Sydney bolsters digital team; hires Erin Porich, Michael Dalton and Charlotte Bruton

Bolstering its digital team, McCann Sydney, has appointed three new hires further strengthening the agency’s 2017 award-winning team with a focus on its digital offering in 2018.

Joining from M&C Saatchi, Erin Porich (right) leads as head of account management, Michael Dalton (centre) has been appointed as digital director and Charlotte Bruton (left) joins as executive producer.

Boasting a decade of experience, Porich has focused on infusing her creative ability with client services and business development having worked across a portfolio of leading financial institutions throughout Australia.

Taking on the role as digital director, Dalton, offers a wealth of experience having worked as client digital team lead with TAB and a number of agencies including OMD and We Are Social.

Rounding out the trio of hires, Bruton, previously at Frost, will take on the role of executive producer to further expand on her extensive experience and grow her passion for creating engaging user experiences in an evolving digital arena.

Says Adam Lee, managing director, McCann Sydney: “We have been focusing on reshaping our digital offering to better reflect the demads of our industry and the challenges facing our clients. A more intergrated and creative team is taking shape at McCann Sydney and we’re thrilled to have Erin, Michael and Charlotte contributing to our future and our client’s success. 2018 is shaping up as an exciting year for McCann.”