Stabilo encourages kids to ‘be outstanding, bold and creative’ in latest campaign via Windsorborn
ACCO brands has launched a new brand campaign for Stabilo via Windsorborn, featuring the iconic Stabilo Boss highlighter and other key products from the range.
The campaign encourages kids to take on the key attributes of a Stabilo themselves; outstanding, bold and creative.
The simple yet striking campaign is currently running in large format OOH, print and digital. Plus the ‘Be Outstanding’ posters will feature at the Stabilo sponsored ‘Colour Run’ events in Australia and New Zealand.
Says Rosabelle Alvir, product manager, ACCO Brands: “The campaign reflects Stabilo’s value proposition of Colour. The use of bold colours, movement and simple messages reflect a vibrant, creative persona, perfect for Stabilo’s youthful audience.”
Agency: Windsorborn
Creative Director – Nick Pavord
Creative / Copy Writer – Luke Host
Senior Designer – Fiona McLeod
Project Manager – Emily Smith
Illustrator – Hernan Toro
General Manager – Will Reynolds
2 Comments
I think it’s a bit shady to PR a new campaign using mock ups. Bit misleading
Nothing against the work at all btw.
Looks great. Well done