After a big 2017, CHE Proximity promotes ECD Ant White to Chief Creative Officer role

Following a successful 2017, CHE Proximity has promoted Ant White from Executive Creative Director to Chief Creative Officer, recognising his contribution to the creative output of the agency.

It was in his role as ECD for CHE Proximity that White acted as the creative force behind award-winning work, including Cochlear’s Hearing Test in Disguise, LEGO Christmas, Swann Inconvenience Stores and Virgin’s Velocity Billion Points. Adding to the list of achievements, the agency has also recently landed significant accounts including IAG.

Having first worked together at Clemenger BBDO back in 2010, Chris Howatson, CEO of CHE Proximity says White embodies the agency’s philosophy of CreativeIntelligence.

“Last year was our biggest yet, and it’s testament to Ant’s passion for ideas, curiosity to unlock new capability and infectious enthusiasm. In Ant, we have a CCO who embodies the modern creative: one motivated to create work that defines the next generation of advertising.

“He’s relentless in his understanding of today’s consumer and how they engage with the media landscape, and his approach to inclusion across the agency and creative process shows true leadership.”

After cutting his teeth at Clemenger BBDO between 2005 and 2012, White went on to spend several years in New York, working at a Droga5, StrawberryFrog and as a content lead for marketing consultancy Co:Collective. He returned to the Clemenger family in 2016.