Cummins&Partners Melbourne reveals newly structured creative leadership panel
Hot on the heels of the announcement of ex-Leo’s Sarah McGregor as creative director, Cummins&Partners has announced its newly formed creative leadership panel.
The new leadership sees Wendy Mace, Heath Collins, Chris Ellis, Luke Wallis and Sarah McGregor at the helm as creative directors with Trent Hendrick and Adam Slater promoted to associate CDs.
Says Sean Cummins, founder, Cummins&Partners: “The last few years we have quietly nurtured a very talented and deep pool of creative people. When I came back to the Melbourne office I saw people who had been in our culture for many years who have really earned the right to take senior roles. There was a creative crew here that showed incredible potential but probably needed the space and the authority to realise that potential.
“The last 6 months have been about identifying the leaders who best understand our culture, our willingness to ignore the creative bandwagons and produce fresh, world-class work that surprises.
“Our clients are excited about this approach and our team has been allocated lead responsibilities on clients.
Says Heath Collins: “To be given the opportunity to influence the work of a big agency with great clients across a bunch of categories is an absolute honour. Exciting times.”
Says Mace: “And we have had a string of sensational new business wins. We needed to spread our leadership and our skills.
Says Luke Wallis: “The new leadership structure is an opportunity to re-calibrate the agency – introducing new skills, ideas, experience and personalities to keep C&P on the top of its game and provide new ways of working. We are faster than we have ever been and we demonstrate the hallmarks of Sean’s style: Speed and Passion.”
The new structure takes effect immediately.
28 Comments
Cummins also has a reputation for hiring and quickly firing creative leaders.
Congratulations Trent Hendrick ACD. Excellent news.
I think you’ll find C&P has got a solid track record of picking the right people for the job, its nowhere near the revolving door that a lot of the other places round these parts are anyway.
Cummins has a reputation for picking future stars. Watch these people.
Trial by advertising!
Onya Chris. That place at the table is well deserved.
Any non CDs left in the department?
It’s truly a ‘thing’ – the Cummins creative culture. Just the right mix of hard-as-f_K, and relentless achievement. And, it impacted my career immeasurably both times I worked there – cheers Sean. So congratulations guys, on what’s ahead.
Good one, Chris – well done mate.
Congrats Wendy, so bloody well deserved.
Congratulations Heath! Well deserved.
Squad goals
Well done Chris! Recognition that is well overdue.
Woohoo. All stops to Hendrickstown. Onyaaaaaa Trentman 🤘
So good they hired the walking dead guy
Well done to all of you. You’ll do incredibly well.
Huge congats Bantam!
Well deserved maaaate!
Did someone forget Liam?
Yes cool cat Hendrick! Well deserved legend!!
Wally still running with the Moe leather jacket. Nice option.
Some of the most talented people I’ve had the pleasure of working with. Go team!
What happened to Chris’ long term partner Aaron? Surely he at least got made ACD?
8:02 and 7:06, who are clearly the same person, do you really think it’s generous or helpful to call people out by name who didn’t get promoted? None of us know the full story – for all you know they didn’t want to do it. At the end of the day it’s none of anyone’s business but theirs. And unless they asked you to write something on here, you’re being a bit of a prick.
Well done, Chris. And well overdue.
Congrats Wendy! You are awesome and deserve it.
8.02 loves 7.06
7.47AM, you need to back off.
What will happen next?
So. Much. Talent.
Congrats all! Look forward to seeing more great creative in 2018.
Well done to the team!
I’m having a beer to celebrate because it’s midnight there.
Xxx