Former Network Ten chief commercial + strategy officer Sunita Gloster joins PwC CMO Advisory

PwC’s CMO Advisory practice has been joined by Sunita Gloster, one of Australia’s leading voices and thought leaders in marketing.

Following her recent industry-shaping role as the CEO of the Australian Association of National Advertisers (AANA), and more recently the chief commercial and strategy officer for Network Ten, Gloster joins PwC at a pivotal time for the industry.

Says Sammy Kumar, managing partner strategy and transformation, PwC: “We have been fortunate to have Sunita’s input as part of our advisory board for the last year, however, having her join the team full time gives us the opportunity to bring an even deeper industry understanding to our engagements. Sunita’s experience and insight will help us further expand our offering to clients, while continuing to address the trust and transparency issues faced by the industry.” 

Says Gloster: “‘I have long championed marketing as a driver for growth and that agenda remains a key challenge and opportunity for brands and businesses at large. Navigating the digital acceleration in media, customer engagement and technology will continue to be the key to proving marketing’s efficacy.  I’m delighted to be formalising my role with PwCs CMO Advisory and look forward to adding my own experience to the strength and expertise within the PwC network.”

Gloster commences in her role on 12 February and will be based in PwCs Sydney office in Barangaroo.