Max McKeon the Aussie connection to Tide’s brilliant Super Bowl campaign via Saatchi NYC
February 7 2018, 6:20 am | | No Comments
There’s an Aussie connection to Tide’s brilliant 2018 Super Bowl campaign via Saatchi & Saatchi New York, which hijacks every stain free ad you’ve seen.
While other brands, like Old Spice and Mr. Clean, showed up throughout the game, it was all part of Tide’s master plan, because no matter which “product” was being advertised, the people singing (and dancing) its praises were wearing the cleanest and freshest clothes imaginable, leading viewers to only one conclusion: every ad is a Tide ad.
The associate creative director on the campaign is Aussie expat Max McKeon, former copywriter at Publicis Mojo, Sydney.