Nova Network showcases its on air line-up in new marketing campaign via Red Engine Creative
NOVA Entertainment will reinforce Nova’s position as the number one music network, and showcase the brand’s high performing on air line-up around the country, with a multi-platform marketing campaign launching in February via Red Engine Creative.
The high impact campaign will focus on Nova’s passion to provide the freshest music, highlight the power of live entertainment and showcase Nova’s consistent shows in each state.
The extensive marketing and national media campaign will run across TV, digital, social and out of home (OOH) with transit, large format and time targeted creative across an array of digital sites.
The campaign will see the Nova Network’s high performing and
Nova’s TVC, airing across free to air and streaming services from 11 February, will reflect Nova’s commitment to bringing the freshest hits and the biggest artists to listeners. The TVC is an evolution of the 2017 creative and will feature an on-air representation of the engaging and powerful artists who have featured in Nova’s Red Rooms since the music brand launched in 2012. Some of the world’s most well-known and talented artists, both new and returning – Sam Smith, Shawn Mendes, Ed Sheeran, Chris Martin and Little Mix appear in the TVC. The high-energy creative, set to an original track specifically created for the TVC and featuring new graphics reflective of the Nova brand, can be viewed here with market specific versions available on request.
The Nova Network’s outdoor launched on 4 February with the digital marketing campaign and TVC premiering on Sunday 11 February.
Production house – Red Engine Creative
Creative – NOVA Entertainment
Media agency – Carat