Y&R to lead Thrifty brand refresh; long-standing relationship with Avis Budget Group ends

Bolstered by an increase in market share and new partnerships with Tesla, UBER, and the AFL, Thrifty has engaged Y&R Sydney to lead its brand refresh. The addition of Thrifty sees Y&R’s relationship with NRMA extend beyond Motoring and Services to now include Car Rental. 

Says Y&R Sydney managing director Sasha Firth: “This is an exciting time for Thrifty and we are looking forward to working with them to bring the brand to life. Unfortunately, this does mean that our long-standing relationship with the Avis Budget Group must come to an end. We have been proud of the work we have done to date and wish them well.”

Says David Coutts, Sales and Marketing from Thrifty: “I first worked with Y&R on NRMA’s brand refresh. I have been impressed by their strategic and creative approach and am looking forward to working with them to shine a light on all the great work we have been doing behind the scenes.”