Babbel launches brand new globetrotting video content series ‘Date The World’ via VICE and DO
Announced today, language learning app Babbel, creative agency DO and youth media company VICE, have partnered to deliver a globe-trotting new video series called Date The World.
Exploring iconic international cities through the lens of travellers, dating culture and the language of love, Date The World will run as two short features across VICE and Babbel’s digital platforms. The first time Babbel has created work specifically for the Australian market, the series will also air on TV channel SBS VICELAND.
Says Katharina Coleman, country manager, international growth, Babbel: “We want to make work that resonates with Australian consumers, that pushes our brand values and that shows how language is the key to a better and deeper connection with the world. The Date The World campaign with VICE and DO does all of that, and more. We’re really happy with the result.”
Says Tom Ormes, creative director at DO: “Through Babbel, Date The World shows us how language opens up a bunch of new doors and experiences for travellers. For us, the partnership with VICE was a no brainer, their audience and content style was a great fit for what we were trying to achieve. We worked with them to develop the idea and sent an Aussie host to the other side of the globe to learn the language of love. We don’t all look for love when we travel, but at the very least we knew it would be pretty watchable.”
A fresh take on travel content, Date The World is a witty, insightful and sometimes provocative look at the link between travel and language learning around the globe. Featuring two locals showing the series host, Izzy Hellyer, their idea of the perfect date in Mexico City and Paris, along the way we learn what dating and relationships mean in their cultures–unearthing differences and similarities while showcasing unique local phrases that simply can’t be found in any guidebook.
Says Cain Collins, media brand partnerships director, VICE: “We know that young people are seeking genuine, ‘local’ experiences when travelling, and meeting people is massive part of this. That obviously includes dating. Babbel is a great tool for people to overcome the language barrier, so we’re excited to be working with the brand and DO on entertaining content that might help our audience unlock different cultures, have a better trip, and maybe even find some romance on the road.”
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Tommoooooooooooooooooooooooo
Funny and Witty. Brands should be doing more of this kind of thing and stepping outside their comfort zone. People want content, they want interesting, entertaining and humorous content – they don’t want to see ‘advertising’ anymore. People want to see stories, culture and art; they want to experience genuine moments. Definitely opens a window to the rest of the world. Good one – you’ve nailed it. (pun intended).