In lead up to 2019 election Federal Liberal Party calls on creative teams for expressions of interest
The Liberal Party of Australia (Federal Secretariat) is calling for expressions of interest from creative teams to be part of its campaign for the next federal election, due in 2019.
The Liberal Party is looking for a creative team to help it highlight the positive achievements and plans of the Turnbull Government and the risks posed by the alternative.
The Liberal Party Federal Secretariat has worked with some outstanding advertising professionals in recent years, but the party feels that the time is right to review its options. The Liberal Party is open to working with a new agency, or a hybrid team, as it has in past campaigns.
The creative team will need to understand political advertising is different to product advertising. They will need to work collaboratively in a high-pressure campaign environment and share the Liberal Party’s determination to ensure the re-election of the Turnbull Government.
Interested advertisers are asked to submit a credentials document and a brief statement explaining why they might be the right partner and how they might approach this assignment. There will be a subsequent pitch process for those suitably qualified.
Expressions of interest should be sent to libadm@liberal.org.au by Friday, March 23.
19 Comments
Applicants should be named and shamed.
Happy to help them. Did they want to emphasise their “fear of the other” strategy or their “this is mine, get your own” message?
The Libs incompetence pretty much ensures they won’t be re-elected, but if anyone thinks this country is going to flourish under Shorten they’re sadly mistaken.
@fresh thinking Shorten May be leader at the next election may be premature.
Don’t bother. Special Group already have this job. Their office is owned by a major Liberal powerbroker.
For all those ad people cheering backflip bill, I’d pitch for this account, because in his economy we’ll be the first without a job – unless we can sign with the CFMEU/MUA
Unfortunately due to the rule Rudd brought in, the leader cannot be dumped until after a losing election, me old mate. Most of us hoping for Labor to replace this chaotic, incompetent and rudderless government would happily see Shorten ditched, but how do you propose (or seem to know how to) get around the rule?
Wif Shorten and the unions running the ship we will go broke everything they touch turns to shit.
@@Groucho where there’s a will there’s a way. With Wong , Pilbersek, even Albo Labour might have a chance. Why could the Libs win? Apathy. Sad isn’t it?
they are both as reckless as the other
https://www.theguardian.com/australia-news/2018/mar/08/queensland-labor-reintroduces-land-clearing-laws-to-parliament
@a Groucho Rudd’s rule didn’t preclude the leader resigning. Kevin might have been difficult but he was a consummate strategist.
How many agencies are really going to be in the queue for this? *tumbleweed*
Rudd won because, after 11 years, Howard look tired and outstayed his welcome.
Costello would’ve out-Rudd’d Rudd, but didn’t get the opportunity – or more accurately, failed to create the opportunity by not challenging Howard for the leadership.The contrast between an old Howard and a young Rudd was stark. But, Costello was everything Rudd was and much much more; so a stark contrast would’ve still existed if Costello had won the leadership, only this time Rudd would’ve looked like a pale imitation of Costello. In the end, Howard refused to budge, Costello refused to challenge and Rudd only had to finish what Labor campaign director George Wright had already started over a year before the election with his Your Rights At Work campaign. To Labor’s credit, Rudd was well advised and more importantly, managed, by his Chief of Staff Alister Jordan and Wright throughout the campaign. But even the most ardent Labor insiders will admit, Howard staying on did more to secure a Rudd victory than anything Rudd did himself.
It would be so difficult working in the winning agency if campaigning for this client was completely at odds with your personal beliefs.
Hey, how good are these policies on coal, the reef, corporate tax cuts!
All the while dying inside.
Still if Malcolm can do it…
Watch for the resurgence of one Mr Scott Whybin via this. Liberal Party and Fed Govt clients kept the old Whybin TBWA afloat for a long time.
have you met Tom and Jules?
have you met Tom and Jules?
I seriously just snorted beer out my nose in laughter. The barrels bottom will dish up some scrapings for this pitch. Is it a pitch? or a desperate call for help?
have you met Lindsey and Cade?