Mercedes-Benz celebrates Formula 1 Rolex Grand Prix with game launch via Online Circle Digital
Mercedes-Benz Australia via Online Circle Digital, has launched an online game which gives users the chance to win daily prizes at the Formula 1 2018 Rolex Australian Grand Prix.
The game, a first for the automaker, has seen players all over the nation join the Mercedes-AMG Petronas Pit Crew to tap and swipe their way to victory through several levels. Based on the objectives of speed and precision, the online game plays and mimics the requirements of the Mercedes-AMG Petronas Pit Crew who consistently deliver sub 2.5 second stops. Between each round, players are served facts about Formula 1 and Mercedes-AMG Petronas.
During the campaign, daily prizes are given to those at the top of the leaderboard. Top players are determined by the speed of their swipes and the level reached with their taps.
Says Lucio Ribeiro, managing director, Online Circle Digital: “The Petronas team is amazing. As with anything at Mercedes-Benz, our strategic plan is to be No.1, we thought this year we would provide a different way for our audience to engage with the brand and so, the game was born.”
The game is running in the AMG Activity Hub in Champions Gateway at the Formula 1 2018 Rolex Australian Grand Prix until Sunday.
Get in on the race action and secure your chance to win daily prizes by playing the Game this weekend.