Australia Post shows how it supports small businesses in new campaign via Y&R Melbourne

This week, Australia Post launched a new integrated campaign championing small businesses across Australia. The campaign, developed by Y&R Melbourne, will run across out of home, radio and digital. 

The campaign showcases four small business stories, each of which currently use Australia Post’s services to help with logistics and presentation of packaged products.

VIEW THE ‘UNITED MAKE’ VIDEO

Says Rebecca Burrows, general manager of business, Australia Post: “Australia Post has been building infrastructure to help businesses connect, trade and grow for over 200 years. This campaign creatively signals that this movement continues, by bolstering our small business offering through new products, services and partnerships that are relevant and valuable for Australian small business to be successful.”

Says Matt Farrugia, managing partner, Y&R Melbourne: “Small businesses are the backbone of Australia’s economy. From employment, through to supporting the rise of entrepreneurs in Australia. Australia Post is in the perfect position to leverage its technology and infrastructure to help small businesses thrive.”

Client: Australia Post

Media Agency: Dentsu X