Cannes Contenders: The Glue Society

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

MOVEMBER (1)-thumb-400x262-264366.jpgMovember: Unmute
The Glue Society, Revolver/Will O'Rourke, Cummins&Partners Melbourne
In the lead up to World Suicide Day, films disguised as 'How To' videos appeared online. By unmuting the sound, it was possible to hear the real dialogue - as the men in the videos talked about their mental health concerns. The act of listening and talking can make the world of difference.
Cochlear Hearprint_lowres (1)-thumb-400x225-278832.jpgCochlear: Hearprint
The Glue Society, Revolver/Will O'Rourke, CHE Proximity
For this campaign, Cochlear released an application that calibrates online video and music to the listener's unique hearing ability - or Hearprint. To showcase the benefit of this unique audio balancer, documentary films with specially-designed soundtracks were created telling the story of two famous Australians whose lives were affected by hearing loss.

Until we all belong. Natalie (1)-thumb-200x123-252654.jpgAirbnb: Until We All Belong
The Glue Society, Revolver/Will O'Rourke, Clemenger BBDO Melbourne
This initiative from Airbnb called on the people of Australia to show their acceptance of marriage equality by wearing a bespoke ring until same-sex marriage became recognised in Australia. The campaign helped to create goodwill and attention for the cause in the run up to the public postal survey.  

Screen Shot 2018-02-19 at 10.56.17 am-thumb-400x265-278043.jpgANZ: GAYTM
The Glue Society, Revolver/Will O'Rourke, TBWA\Melbourne
As part of the 40th anniversary of Sydney's Gay and Lesbian Mardi Gras, ANZ created a new array of celebratory GAYTMs. This year's design featured light-reflective rainbow prisms.

Clock-thumb-400x225-283426.jpgVICELAND: Weed Week
The Glue Society, Revolver/Will O'Rourke, VICELAND In House
To promote a week of programming about weed, Viceland's irreverent spot showed how marijuana is starting to become more and more a part of people's lives.

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