CHE Proximity leads the Aussie agency pack at shortlist stage of the ADC 97th Annual Awards

After weeks of intense discussion and debate by a phenomenal global jury, The One Club for Creativity is thrilled to unveil the finalists for the ADC 97th Annual Awards.

The finalist list includes more than 500 winners from 34 countries around the world. Australia has scored 11 finalists with CHE Proximity leading the pack with nine finalists. CHE Proximity has scored three finalists for Cochlear ‘The Hearing Test In Disguise’ created with Revolver/Will O’Rourke, two finalists for Lego Australia ‘Making The List’, two for Swann Insurance ‘Inconvenience Store’ and two for Velocity Frequent Flyer ‘The Billion Point Giveaway’. Alt.VFX has scored a finalist with Deutsch LA and Smuggler LA for Tile ‘Lost Panda’ and Bazmark Sydney has been shortlisted for H&M ‘The Secret Life Of Flowers’.

VIEW THE FULL LIST OF FINALISTS – ADC_97th_Annual_Awards_Finalists.pdf

Globally, leaders in the ADC 97th Annual Awards finalists count are BBDO New York with 31, Dentsu Tokyo with 23 and Hamburg, Germany’s Jung von Matt with 20.

This year’s show has 514 finalists representing 34 countries.  The US has the most finalists, followed by Japan with 51, Germany with 45, Canada with 26, the UK and China with 25, and France with 21.  

The One Club for Creativity awards shows each have their distinct focus.  The ADC Annual Awards maintains its historical concentration as the champion for craft, design and innovation, while The One Show focuses on creativity of ideas and quality of execution.

This year’s winners will be announced at the ADC 97th Annual Awards Ceremony on May 7, 2018, 6:00-11:00pm at Industria in New York’s Meatpacking District.  

The show is part of The One Club for Creativity’s Creative Week, May 7-11, 2018 in New York.  The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).

The One Club for Creativity, producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design.  The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.