Spotlight on Women Creatives: Nicole Hetherington, creative director, WiTH Collective

As part of a daily series Campaign Brief shines the spotlight on the top female executive creative directors and creative directors in Australia…

Nicole Hetherington is creative director at WiTH Collective, Sydney and Auckland.

During her stint at Havas Sydney her ‘Save Our Sons’ campaign ~ co-created with long-term creative partner Simon Fowler ~ picked up top honors around the globe, including Australia’s first ever D&AD Black Pencil for innovation. It featured a petition-signing robot ~ ‘The Most Powerful Arm Ever Invented’ ~ created with Finch that hand wrote over 32,000 signatures on behalf of Jacob Lancaster, a Sydney boy with Duchenne Muscular Dystrophy.

Nicole started her career as a junior art director at Y&R Auckland and, off the back of winning the NZ Young Lions competition, moved to Ogilvy Sydney in 2010. In June 2012 she was hired by Havas Sydney and In March 2015 Nicole joined BMF Sydney. 

In October 2015 she made the move to WiTH Collective and in June 2017 was tasked with the co-CD role on WiTH Collective’s newly won ASB business in New Zealand. In August 2017 she was promoted to creative director of WiTH Collective. 

Awards:

2014 D&AD Black Pencil Winner

2014 D&AD Yellow Pencil Winner

2014 One Show Bronze Pencil

2014 Young Guns Bronze

2014 Facebook Studio Awards Silver

2013 Cannes Lion Silver

2013 Cannes Lion Bronze

2013 Spikes Award Silver

2013 Ad News Charity Campaign of the Year

2013 PRIA Campaign of the Year

2010 Young Lion Winner – Digital NZ

VIEW NICOLE’S BESTADS PROFILE

For the full up-to-date list of all ad agency creatives and producers and production companies in Australia and New Zealand go to Portfolio & Reel