VICE and Durex Australia collaborate on new ‘Sexplanations’ video series via ZenithOptimedia
Today VICE Australia and Durex via ZenithOptimedia, have announced a new three-part video series, produced off the back of the shared 2018 Millennial Sex Survey.
Receiving almost 2,000 responses from VICE readers across the country, the comprehensive survey sheds light on young Australians’ attitudes and behaviours around sex, delivering genuine insights around being safe, and posing genuine questions from readers. Find survey results here.
To answer some of these questions, VICE and Durex have enlisted the help of three young educational experts for Sexplanations–a series casting a positive light on themes related to sex that speaks directly to the audience in a language they understand and trust. Promoting positive, safe and inclusive sex practices, the series features Bryony Cole from podcast Future of Sex, sexuality and pleasure educator Euphemia Russell, and safety and inclusivity coordinator at Melbourne’s Cool Room, Kate Pern. Each will talk through common misconceptions and questions around sexual communication, pleasure, and safe sexual health.
Says Kelly Benton, category manager for personal care at Durex’ parent company, RB: “The dating scene is tough enough without having to worry about STIs, and this partnership with VICE allows us to champion the core truth of Durex that safe sex can be good sex. With our VICE experts and the ‘Sexplanations’ series, Durex hopes to reduce the stigma around STIs and condom use to provide a healthy environment for sexy, safe conversations between the sheets.”
Says Alice Kimberley, head of strategy and insights, VICE Australia: “The public debate around sex and sexuality has never been louder or more fascinating: from the ubiquity of porn, to rising STI rates and an increasing acceptance of non-traditional gender norms. These shifts reflect not only a debate about sexuality and pleasure, but a wider narrative around identity and how youth are defining and expressing themselves.
“We realised no one had gone out and asked young people about what sex and sexuality looked like for Australian youth today, and wanted to test the popular narrative around stereotypes, risk, sexting and self-esteem to create an intimate portrait of how our audience feels about sex and intimacy. We intend to release this study on an ongoing basis, through it creating a way to understand how culture is changing, but much more importantly, providing a way for our audience to realise they’re not alone.”