BWM Dentsu Group set to present creative tech for good at tonight's Glug Sydney event

ProjectRevoice.jpgOver the past two years, BWM Dentsu Group has worked in collaboration with its sister agencies, Haystac and Cox Inall Change, on a number of projects that have helped to transform businesses and, in some truly exceptional cases, even people's lives.

To do this, BWM Dentsu applied innovative approaches to existing tech platforms, from using social media to help support the parents of premmie babies, to harnessing Snapchat to recover missing persons and, most recently, giving people with Motor Neurone Disease the ability to regain their voice after it's been taken from them. This work has all been completed under the umbrella theme of 'creative tech for good'.
Tonight, Asheen Naidu, executive creative director of BWM Dentsu Sydney, will be discussing three of BWM Dentsu's most innovative and life-changing pieces of work at Glug Sydney.

Established in 2006, Glug is a series of events for the design and creative community that take place around the globe. Based around a series of talks and informal networking, it's an eclectic mix of people from all creative walks of life; from digital design, illustration, advertising, cutting edge creative technology through to fashion and architecture.

Dissapearing Persons.jpgNaidu will be using this forum to detail the incredible journey and results of the following campaigns:
Project Revoice, which gave Pat Quinn, founder of the ALS Ice Bucket Challenge, his voice back
Disappearing Person's Alert, which used Snapchat to help Queensland Police find missing persons
Babylove - Premmie Proud, which helped families of premmie babes transform their approach to sharing pictures of their babies

Most recently, the Premmie Proud and Disappearing Persons campaigns were recognised at AWARD Awards. Premmie Proud received one Silver and four Bronzes, and Disappearing Persons received three Bronzes.

Glug Sydney will take place on Thursday, 31 May, and will also feature presentations from Graham Lewis, design lead at Fjord; Dan Walton, creative strategist at Facebook; and Claire Sutton, head of design at Republic of Everyone.

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