Cannes Contenders: The Hallway

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

ANZ Celebrate the Now (1).jpgANZ: Celebrate the Now
The Hallway
ANZ's Celebrate the Now turned a generic credit card promotional offer into a hyper-relevant contextual digital, mobile and outdoor campaign. Every one of the thousands of executions presents a $250 Westfield gift card as a gift that is given to celebrate the instant in which the ad is being seen. Celebrate the Now was a 2018 Webby Awards nominee.

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