Coca-Cola encourages Aussies to find the perfect match in FIFA World Cup campaign via Ogilvy

Screen Shot 2018-05-22 at 7.16.14 am.jpgCoca-Cola South Pacific has today announced details of its 2018 FIFA World Cup campaign via Ogilvy Sydney, seeking to leverage the excitement that builds around the tournament to drive sales. The global event is the ideal partner for Coca-Cola, with brand research identifying soccer as one of the nation's top sporting passions, especially among teens and young adults.

Fronting the multi-million dollar campaign, which runs from now until mid-July, is a TVC that encourages fans not to wait until the last minute to get a Coca-Cola for the perfect match. It will air during select group games, all Australian games and all knockout ties - including the FIFA World Cup Final itself.

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The campaign will also be supported by additional elements across digital, social and point of sale displays. Limited edition FIFA World Cup themed packaging which features a soccer ball merging into the iconic Coca-Cola logo is available in stores, targeting at-home and on-the-go occasions.

Says Emma Harper, senior brand manager, Coca-Cola: "Australia is a sporting nation, so it's exciting to continue our partnership with the 2018 FIFA World Cup, one of the most popular sporting events in the world. More than 3 billion people globally will tune in to watch the games, with at least 1.3 million of those in Australia, so clearly it doesn't matter if you are an avid soccer fan or not - everyone connects to this global cultural phenomenon.

"This partnership will not only be a huge driver of incremental sales for the brand, but one we know Aussie fans of both Coke and soccer will truly embrace."

2018 FIFA World Cup themed Coca-Cola products are available nationwide from a variety of grocery and retail outlets.

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4 Comments

Adlizzard said:

Why PR the 15 seconder?

Sooo lame. said:

Why is the hero talent stocking up to take Coke to a bar to join his friends? What kind of bar lets you BYO?

branddeservesmore said:

this is lazy crap marketing comms.

Hilarious said:

The usual dross we’ve all come to expect from Ogilvy over the years.

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