Invictus Games Sydney 2018 appoints experience agency GPJ Australia as ceremonies producer

The Invictus Games Sydney 2018 presented by Jaguar Land Rover has announced its appointment of experience agency GPJ Australia as ceremonies producer for the opening and closing ceremonies, to be held on the forecourt of the Sydney Opera House on 20 October and Qudos Bank Arena on 27 October, respectively. GPJ won the business as a result of a competitive pitch involving a number of Australia’s leading experiential agencies.

The GPJ global team are in full support of this partnership and together with Norwest (audio and lighting services) and TDC (vision services) GPJ has been approved as an official supplier to the Invictus Games Sydney 2018.  As part of the appointment, GPJ has enlisted the creative talent of Anthony Bastic of AGB Events as creative director for both ceremonies.

GPJ Australia is excited to be working together with Invictus Games Sydney 2018 and the agency is in full support of achieving the vision and objectives of the Games. GPJ is focused on inspiring, moving, energising and engaging all key audiences while creating amazing experiences for athletes and spectators alike.

Says Rebecca Moran, director of events, Invictus Games Sydney 2018: “GPJ stood out on all levels, winning the business based on a number of factors, which saw them regarded as demonstrating a superior edge among the agencies involved in the pitch process. GPJ’s exceptional work, commitment, attention to detail, creative balance and wealth of experience working with some of the world’s most widely recognised brands could not be overlooked.”

Says Caleb Bush, managing director, GPJ Australia: “GPJ is honoured to be the ceremonies producer for the Invictus Games Sydney 2018, certain to be a significant piece of Australia’s history. As producer of the Invictus Games Sydney 2018 Opening and closing ceremonies, we will bring the ideal mix of artistic and creative flair, impact, efficiency and technical know-how. Our team is among the best in the business, delivering world-class, memorable experiences and we are thrilled to have the opportunity to achieve exactly that and more for the Games.”

This win continues a strong first quarter for GPJ, adding Yonex, Quickbooks and SIBOS to its client portfolio.