M&C Saatchi Group and Tricky Jigsaw win 2018 Good Design Award for NRMA 'Fireblanket'

NRMA Fireblanket.jpgThe winners of Australia's Good Design Awards, the highest honour for design innovation in Australia, were announced at the Sydney Opera House on 17 May at the 60th Annual Good Design Awards Ceremony.
 
M&C Saatchi Group and Tricky Jigsaw's NRMA Fireblanket received a prestigious Good Design Award Winner in the Social Impact category in recognition for outstanding design and innovation.
The annual Good Design Awards is Australia's most prestigious Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the market, excellence in architectural design, digital and communication design and reward emerging areas of design including business model innovation, social impact and design entrepreneurship.
 
The Good Design Awards Jury commented: "The Fireblanket is a scalable and realistic way to support early detection of bushfires, which affect one in 10 Australians. The Social Impact Jury particularly love the idea of the concept and the potential it has to make a significant positive impact on our lives. The social and environmental impact of spotting fires earlier is clear and the government or taxpayer savings are apparent."

Says Ben Cooper, managing director, Tricky Jigsaw, an M&C Saatchi Group company: "NRMA Fireblanket is the work of many designers, engineers, scientists and technologists. Our passion for its purpose has driven us all and design is pivotal to its success. We are very proud to win this accolade for the work that has been done, but more importantly for the impact it will have."
 
The 60th Anniversary Good Design Awards attracted a record number of entries. From the 536 innovative designs, only 260 projects were selected to receive the coveted Good Design Award.
 
The winners were presented with the new sustainably designed Good Design Award trophy in Sydney. Special guest, Jan Utzon (son of Jorn Utzon, who designed the Sydney Opera House) presented the Good Design Award of the Year on stage and congratulated all of the 2018 Winners.
 
Winners of the Good Design Awards will be showcased to the general public during Vivid Sydney, the world's biggest festival of light, music and ideas in Sydney from 25-27 May 2018 at the Overseas Passenger Terminal, Circular Quay.

4 Comments

Nice said:

Its good to see that people are still pushing to break through the barrier of just being a supplier of marketing for brands.

Being recognized outside of the 'usual advertising awards' sphere is a good first step in showing clients we can do things that go beyond your normal 30 seconds during X factor.

Everyone said:

Does it also share away sharks??

Will fit nicely in the 'prototypes made for awards' cupboard next to Clever Buoy.

Design for Good? said:


You have to question an awards when NAB gets a prize for social good in the banking industry.

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