News Corp Australia supports National Reconciliation Week with print campaign
News Corp Australia is continuing its long-standing support of National Reconciliation Week, with a print advertising campaign across the early general news sections of 16 metro and regional mastheads.
For two weeks from today, Monday May 28, News Corp Australia will run half-page and medium strip print ads in support of Reconciliation Australia and National Reconciliation Week, to promote this year’s theme, ‘Don’t Keep History a Mystery’.
Says Karen Mundine, CEO, Reconciliation Australia: “Don’t Keep History a Mystery is a call to action, prompting Australians to learn more about our shared history. In turn, we hope this will bring more Aboriginal and Torres Strait Islander peoples and the broader Australian community together to promote a unified nation.
“We are looking forward to a week of education, reflection, celebration and inspiration, and we thank News Corp Australia for their continued support in shining a light on the work we do at Reconciliation Australia, telling the stories that need to be told and sharing them with Australia.”
Says Penny Fowler, News Corp Australia community ambassador and RAP Working Group chair: “We will always tell the stories that inform, advocate and inspire people to build a better Australia for Aboriginal and Torres Strait Islander peoples and all Australians.
“We are proud to support Reconciliation Australia, and National Reconciliation Week by ensuring the message of encouraging curiosity and ongoing learning and about our history are front and centre with our audience of over 16 million Australians.
Says Fowler: “Reconciliation is not primarily the business of corporations or even governments, it’s everybody’s business, and at News Corp Australia, we take this responsibility very seriously.”
News Corp Australia is committed to building sustainable relationships between Indigenous and non-Indigenous Australians, by connecting Australians and breaking down barriers. Each year, the media network draws the nation’s attention to National Reconciliation Week events across the country from Parliament House in Canberra to the Koojay Corroboree event in Randwick.
For more information about Reconciliation Week, please visit https://www.reconciliation.org.au/.
Creative Agency: Gilimbaa
Strategy Director: Amanda Lear
Senior Designer/artist: Jenna Lee
Designer/artist: Tarni O’Shea
Art Director: Jack Tierney
Digital Production: Thomas Nastro
Project Manager: Sophie Mor
Group Project Manager: Caz Vize
1 Comment
So News Limited use their editorial to divide our nation and diminish our indigenous community – then throw in a few distressed space ads to ease the guilt. Try genuinely supporting the Uluru Statement to give indigenous people a voice in our national parliament.