Spotlight on Women Creatives: Helen James, executive CD - retail, Clemenger BBDO Melbourne

Helen-James-2018.jpgAs part of a daily series Campaign Brief shines the spotlight on the top female executive creative directors and creative directors in Australia...

Helen James is executive creative director - retail at Clemenger BBDO Melbourne. 
With over 20 years of advertising experience in both the UK and Australia, Helen has worked across a multitude of accounts.

Having developed a passion for retail, Helen chose to specialise in this field and in 2002 joined BMF advertising. She subsequently built up a retail department strengthening the offer of brands such as ALDI, P&O, Ella Baché, Budget Eyewear, MLA and OPSM. Her work has been recognised through a number of Australian awards including ADMA and the Australian Catalogue Awards.
In early 2011, Helen became a founder of Rhubarb&Custard, a specialist retail and digital advertising agency focused on future-proofing retail brands. Their clients include Big W, Rebel, Amart Sports, Tourism NSW, Inland Tourism, The Cheesecake Shop, Spartan, Barefoot Inc. and Laubman & Pank optometrists.

Her passion is inspiring retail ideas using emerging technologies, creating retail environments and in-store brand experiences, but most of all she just loves to start a conversation.

For the full up-to-date list of all ad agency creatives and producers and production companies in Australia and New Zealand go to Portfolio & Reel Reel

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