TBWA\Sydney wins Pepsico creative account from incumbent agency Clemenger BBDO Sydney

pepsi.jpgTBWA Sydney has been appointed by Pepsico as the agency of record for its beverages portfolio which includes Pepsi and Pepsi Max, effective immediately. TBWA's first campaign will be a summer campaign for Pepsi Max.

TBWA Sydney has been the agency of record for Pepsico's Gatorade for the last five years. This appointment was made after a competitive pitch against the long term incumbent Clemenger BBDO Sydney as well as Clemenger BBDO Melbourne.

Says Nitsa Lotus, managing director, TBWA Sydney: "This is a very special win for TBWA. We thank Pepsico for our partnership over the last five years on Gatorade and for giving us the opportunity to compete for the Pepsi beverages portfolio. We recognise and respect the long term relationship that Pepsi has had with Clemenger BBDO, and know that expectations will be very high."

10 Comments

Everyone said:

The worst client in the business. Stuck in the early nineties, no NPD, creatively dead, working on it is career suicide. Other than that, great win.

pugwash said:

hah big mistako.

anyone left said:

congrats TBWA - some nice momentum but it is a stinker of an account. Maybe Andy D can turn it around for them. Does Clems Sydney have anything left? word on street is that they are less than 40 peeps now? Nic Garrett has a job to do to revive it.

Admiral Ackbar said:

It's a trap!

Ex Clems said:

I worked on Pepsi, it’s about 400k total revenue and one summer promo a year. Very small client, tiny production budgets also. It was also hell, research, regional, global clients etc. Impossible to do good work on, no change of agency can fix that, it was the reason I quit. This PR release is about 600% blown out of proportion. If you are at or thinking about going to TBWA these are the facts, so you know.

Dave said:

@anyone left, that’s funny, but way off. Currently 92 people at Clems Sydney. And the one thing no one can argue about is their financial performance. They wouldn’t even notice this project going elsewhere.

Etch said:

I’m just here for the comments

I wonder why? said:

I wonder why everyone is leaving Clemenger? Both clients and staff...anyone got any thoughts?

David said:

Anyone who's worked on Pepsi knows, the only Winner in this one is Clems.

Graham of Melbourne said:

Shouldn’t the headline read ‘Global beverage brand decides not to award business to world’s best agency’?

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