BMF, Scoundrel and Rumble reveal the real voice behind ‘Siri’ in new TEDxSydney 2018 film

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Meet Sara 1.jpgFor the third consecutive year, TEDxSydney has selected creative agency BMF to produce a film for its 2018 film program under the theme ‘Humankind’. The film, which premiered on Friday in front of 5000 people at TEDx Sydney,  unmasks the real genius behind Apple’s personal assistant Siri.

Says Millicent Malcolm, creative, BMF: “Siri is an amazing invention. You can ask her anything. But who does Siri ask questions to? Our film tracks down Siri’s sister who was born with a lightening quick brain, but a shitty voice.”

Meet Sara 2.jpgSays James Dive, director: “Siri has never sat quite right with me. She’s always been a bit…off. So when I learnt she was in fact a fraud it all made obvious sense. I fell instantly for the script and the plight of Sara, her sister, who is builtMeet Sara 3.jpg of brains and heart. Her struggle resonated. It is a film for all the Sara’s.”

The full TEDxSydney short film program can be viewed in the recording of the live streaming of TEDxSydney. “Meet Sara” plays at 3:01:22: https://tedxsydney.com/live/.

Advertising Agency: BMF

Executive Creative Director: Alex Derwin

Creative Directors: David Fraser and Dantie Van Der Merwe

Creative: Millicent Malcolm

Executive Producer: Jenny Lee-Archer

Production Assistant: Beatrice Osborne

Production Company: Scoundrel Films    

Director: James Dive             

Executive Producer: Adrian Shapiro

Producer: Morgan Benson-Taylor

DOP: Jordan Maddocks    

Post Production: The Butchery

Producer: Rose Harding

Editor: Daniel Lee

VFX Supervisor: Drew Downes

Sound: Rumble Studios

Sound Designer: Nat Joyce

Producer: Michael Gie