Former Orange Line’s Anna Vergaki joins Bohemia in the role of performance director

Media agency Bohemia, part of the M&C Saatchi Group, has appointed Anna Vergaki to the role of performance director.

Vergaki joins the agency following roles at Orange Line, Columbus, Reprise Media and Mindshare. She has worked with a range of clients including Burberry, Optus, Citibank and Hyundai.

At Bohemia, Vergaki will oversee one of the agency’s performance media teams providing client and team leadership across all performance channels including search, affiliate and programmatic channels.

Says James Collier, head of performance, Bohemia: “Anna brings a great mix of experience, energy and enthusiasm to Bohemia. She has a clear passion for her craft and a sharp focus on delivering client results. We’re thrilled to have her on board.”

Says Vergaki: “Joining the right agency can often be a challenging thing. What made me choose Bohemia was the agency’s honesty, transparency and attitude towards challenging the norm.”