Mark Taylor is a fu-jitsu master in Fujitsu General Australia's latest campaign via 303 MullenLowe

Screen Shot 2018-06-12 at 7.45.12 am.jpgThis year's winter campaign for Fujitsu General Australia via 303 MullenLowe Sydney, features Australian cricket legend Mark Taylor like you've never seen him before - as a black-belt Fu-jitsu master.

The campaign shows Taylor, Fujitsu's long time brand ambassador, explaining that to uncover the secret of defeating winter, you must first master the ancient art of Fu-jitsu.

Says Zdenka Micallef, national marketing manager, Fujitsu General Australia: "As the mercury sinks, we want to remind people that a Fujitsu reverse cycle air conditioner is one of the most efficient ways to heat your home this winter. What better way to do this than by creating our own Fu-jitsu master?"

Says Matt Clarke, managing partner, 303 MullenLowe: "We loved the idea of a former Australian cricket captain devoting himself to the ancient art of Fu-jitsu as an entertaining way of explaining how to beat the cold this winter."

The campaign also promotes the 'Fujitsu Free Money' offer, which is running until 31st August.

Client: Fujitsu Australia
Dave Smith: General Manager - Sales & Marketing
Zdenka Micallef: National Marketing Manager - Strategy & Planning
Katherine Bond: Brand Manager - Trade & Marketing
 
Agency: 303 MullenLowe
ECD: Richard Morgan
Art Director: Jason Ah Tow
Copywriter: Simon Jackson
Managing Partner, Client Services: Matt Clarke
Head of Strategy: Jon McKie
Planner: Mil Djurovic
Business Director: Meredith Raskopf
Head of Print Production: Brett Griffiths
Designer: Davina Milne
Head of TV: Sean Ascroft
Photography: Toby Burrows
Production Company: Filmgraphics
Director: Ariel Martin
Post-production: Fanatic Films
Music Composition & Sound Design: We Love Jam Studios

6 Comments

Copy Desk said:

Ok, good. Different way into the category. Memorable. Amazing for brand recall. But Mark Taylor? Still Mark Taylor? Cricket guy? Something cricket and plus martial arts and airconditioning wait heating? But maybe it works. Then there's the whole cultural appropriation thorn. But on the whole this is good hardworking advertizzle. Great idea.

Vince Osmond said:

Best Ad I have ever seen. Wish I did it.

Glad I didn’t said:

The latest in a very long string of idealess executions by Sydney’s fastest revolving door into/out of a gaping and dusty awards cabinet.

Revolving door said:

It was funny the first 7 times you made that joke

Only 7? said:

I better speed up.

Like a...

Muscles said:

Tell me again how a cricket player represents air conditioning? Another bad ad, it's obviously a low budget effort as usual by fujitsu.

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