SKYN is on a mission to save intimacy in newly launched global campaign via Sid Lee Paris

SKYN, Australia’s best-selling condom has announces its new global marketing campaign set to ‘Save Intimacy’ via Sid Lee Paris.

Premium condom and lubricants brand SKYN’s Save Intimacy campaign is about celebrating technology that brings people together. The campaign rolls out with a brand film that transports audiences to an imagined, yet not so distant future – a future in which a universal dependence on smartphones, tabs, VR and technological innovations threatens fundamental human connection. With love-making rates already going down, the brand of intimacy, SKYN has something to say about that.

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Save Intimacy is also a creative way to introduce SKYNFEEL technology, SKYN’s innovative ultra-soft and thin, non-latex material for condoms. A technological revolution welcome in the bedroom – one designed to make couples feel everything and get closer to their partner.

Says Marta Toth, head of strategic planning – global marketing, on why this one technological revolution is welcome in the bedroom: “Our aim was to strengthen SKYN’s brand territory by putting sexuality at the heart of both the social and sensual discussion. SKYN needed to shift away from a functional speech to speak to a target that didn’t want to choose between safe sex and great sex.”

The Save Intimacy campaign follows SKYN’s highly successful Places of Intimacy campaign, a nine-month, multimillion-dollar global PR and marketing campaign celebrating all things intimacy. Thousands of couples Australia-wide and in the United States, Brazil, Poland, Italy and France entered the Places of Intimacy consumer competition via an intimacy compatibility test to win all-expenses paid trips to rate the best places to get intimate.

Insights from the trip featured in SKYN’s first Intimacy Guide highlighting some of the world’s best locations to “get it on”, generating viral press coverage across digital media reaching more than 90 million consumers worldwide. An integrated mix of influencers, product giveaways, experiential and outdoor activations, product sampling, in-store point of sale, digital and print advertising and social media amplification also drove the campaign.

The Australian arm of SKYN’s Save Intimacy campaign will launch in second half 2018.

Client: SKYN

President: Johan Delpuech


Creative Directors: Céline & Clément Mornet-Landa

Colorist: Laurent Ripoll