94-year-old charity Royal Far West launches new brand and campaign via The Hallway, Sydney
This week sees the launch of a new advertising campaign for Royal Far West that is the culmination of a full rebrand and positioning undertaken by independent creative agency The Hallway, Sydney.
Since its creation in 1924, Royal Far West has provided essential specialist services like psychology, speech pathology and occupational therapy to thousands of children living in rural and remote areas of Australia. Royal Far West estimate that there are up to 300,000 children who are in need of care but struggling to access the right services at the right time. This campaign aims to drive donations to support the aggressive growth ambitions of Royal Far West who are aiming to support over 15,000 children and families per year by 2020.
The campaign uses the simple motif of a child’s tin can telephone to convey Royal Far West’s role in connecting Australian country kids to the developmental care they need.
“There are so many facets to the amazing work that Royal Far West does,” says The Hallway ECD Simon Lee, who directed the film. “The challenge was how to sum it up in a single-minded compelling brand idea. Tin Can Telephone achieves this and gives our audience an emotive reason to care.”
Says Jacqui Emery, Business Director at Royal Far West: “This is an exciting milestone in Royal Far West’s proud history. Our brand identity is now a fitting expression of the forward thinking organisation that we are, and Tin Can Telephone is a powerful filmic vehicle for our story.”
The campaign rolls out across TVC, online video, digital display and print media.
Client Lead: Jacqui Emery
Agency: The Hallway, Sydney
ECD & Director: Simon Lee
Producer: Carolyn Starkey
Strategy Director: Matt Rawnsley
Senior Account Director: Annabelle Pocock
Copywriter: Jess Thompson
Art Director: Jess Steel
DoP: James Brown
Editor: Adrian Barac
Composer: Justin Shave – Uncanny Valley
Sound Design: Matt Perrott – Uncanny Valley
Colour Grade: Billy Wychgel – White Chocolate
5 Comments
Lovely spot.
Great visuals & sound design but the music track is so horribly cliched and dated, it makes the spot feel patronising. Shame, as it could have had a bit more impact with a better music track.
Beautiful nod to nostalgia for a great Australian initiative. Well done all.,
Powerful idea beautifully executed. Great job.
Pepper said :
I work for one of the above companies.