Big W builds on its ‘Kids Happen’ campaign with new ‘Kids on the Move’ spot via M&C Saatchi

BIG W is building on the success of its ‘Kids Happen – and it’s wonderful’ campaign by launching ‘Kids Happen  – Kids on the Move ‘. The campaign, created by M&C Saatchi Sydney, is set to continue to build on BIG W’s brand mission to make a real difference for families.

The campaign was born out of the insight that once kids start moving, they never stop. It captures the essence of real family life through a montage of sentimental moments from a babies’ first steps in a walker, to learning how to ride a bike and scooter.

Focusing on the memories and the experiences BIG W products create, this campaign reinforces BIG W’s commitment to providing real solutions that make a real difference to families across Australia.

VIEW THE SPOT

The closing frame of the TVC evokes a sense of nostalgia with an aerial shot of the most quintessential Australian cul-de-sac, a place for hives of activities that are all too familiar to Australians both old and young.

Kristen Linders, general manager of marketing at BIG W, said the campaign represents the company’s understanding and care for the realities of family life at home in Australia.

Says Linders: “At BIG W we’re all for kids. That’s why we’ve got everything kids need to keep going and everything parents need to keep up. Kids Happen and BIG W provided real solutions to make this journey easier for our customers. We know families need real solutions, for their everyday needs, at affordable prices – especially when raising kids.”

The campaign is set to run across TV, radio and social and will be supported by BIG W’s new positional catalogue, which a provides a solution-first shopping experience across both the kids and baby ranges.

Kristen Linders – General Manager, Marketing

PR Agency: Magnum & Co